Every time your phone rings and nobody answers, money walks out the door. But exactly how much? The numbers are bigger than most contractors realize — and they compound fast.
Breaking Down the Math
Let's calculate what a missed call really costs your business. We'll use conservative numbers based on industry averages.
Cost Per Missed Call Calculator
$800 × 0.60 × 0.25 = $120 per missed call
"Wait," you might say, "$120 isn't $1,200." You're right. But here's where it gets worse:
The Multiplier Effect
That $120 is just the immediate loss. The true cost includes:
Repeat business over 5 years
Average customer refers 3 people
Lost positive reviews affect future leads
Weekly Impact: The Numbers That Hurt
Now let's see how this scales over time:
Monthly Lost Revenue by Missed Calls
Missing just 10 calls per week costs the average contractor $144,000 per year in lost revenue and opportunities.
The Hidden Competitor Advantage
Here's the part that really stings: when you miss a call, you're not just losing that customer — you're giving them to your competitor.
Research shows that 75% of customers who can't reach their first choice will call a competitor within 5 minutes. Your missed call is literally their answered call.
Your Business
- Missed call goes to voicemail
- Customer doesn't leave message
- You never know they called
- $0 revenue
Your Competitor
- Answers or uses AI assistant
- Books the job immediately
- Gets paid this week
- $800+ revenue
The ROI of Answering Every Call
The math on call handling solutions is straightforward:
Even using conservative estimates, the return on investment for proper call handling is massive. A $39/month solution that captures just one extra job per month pays for itself 20 times over.
Stop Losing $1,200 Per Missed Call
RingAssist captures every call, so every lead has a chance to become a customer.
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